SOYLENT

My team of 4 compete against a class of 70 students for this project and our campaign for Soylent won 1st place! Our campaign slogan was "Your Flavor is Calling" and it focused on giving each flavor of the drink a personality that consumers could relate to and enjoy!

No worries, we had the same question when we first started researching this project. Soylent is a ready-to-drink meal replacement with all the essential nutrients. They offer pre-made, bottled beverages (which our campaign focused on), powder mixes and protein bars. Of course before we began, we all had to try the drink and they are honestly pretty tasty and definitely convenient!

I was the Graphic Designer and Art Director in my group, so I carried out all creative execution of the ideas we developed as a team. My work included rebranding with a new logo and brand standards, a series of 3 print ads, an out-of-home ad, a 30 sec TV spot, an interactive Buzzfeed quiz, YouTube influencer relationships and a weekly newsletter.