CUROLOGY

LOGO

Final three options from logo redesign in multiple color variation. I ended up choosing the center logo for its simplicity, elegance and easy scalability.

PRINT AD

I ended up using the thumbprint profile in this print ad design. This concept of a "personal touch" expanded to a website design, guerilla ad installation and a TV spot.

GUERRILLA AD

I call this Out of Home ad a "Mixable Mural." The concept behind it is that Curology custom mixes their skincare products for each person. This downtown art installation represents that in a tangible way as people can slide the colorful panels behind the line art faces to make their own masterpiece.

BRAND STANDARDS

I developed these brand standards as a guideline to follow for all of my ads.

OUT-OF-HOME AD

These mirror clings emphasize the "touchable skin" angle I took for a series of the ads.

WEBSITE

I redesigned the website to better integrate my other ads into their overall brand. Click "See More" and scroll through the series of 4 keyframes to see the animation that I envisioned for this homepage!